David’s 2009 predictions – part 2

January 30, 2009 at 8:08 am Leave a comment

crystal_ball

Here is Part 2 of my eagerly awaited 2009 predictions… I’d love to hear your comments (after all, I’m not writing this stuff for my health)…

4. Gas prices will remain under $3.

The average price of a gallon of gas in December 2008 was $1.62; in December 2007 it was $3.04. With a recession, layoffs, and less people engaging in discretionary travel, gas prices will remain a lot lower than they’ve been over the past two years. Even with OPEC trying to raise the price by squeezing supply, they’ve been unable to move the needle. Like it or not, world, the U.S. consumer is the strongest component in this equation. One unintended benefit with lower oil/gas prices: Iran’s economy is suffering so badly that they’ve had to virtually abandon their nuclear weapon ambitions. Hopefully North Korea will follow suit.

5. Vista, or Windows 7, or whatever it will end up being, will regain luster and respect.

Worldwide usage of the Windows operating system dipped below 90% for the first time in eons last month. Even with that “bad” news, I can’t imagine how awesome it would be to own a 90% market share of anything. And that’s not going away any time soon. The dirtiest little secret about Vista is the release of Service Pack 1 (SP1) in March 2008, which has made the operating system quicker, safer, more compatible, and more reliable. Essentially, it has helped Microsoft realize the full promise of what Vista was supposed to be. However, with the Jerry Seinfeld/”I’m a PC”/Mojave Experiment TV commercials focused on everything but the word “Vista,” everyone still assumes that Vista is buggy and slow. Maybe they should hire me again…

6. Phoenix will have a white Christmas in 2009.

Sounds crazy, I know. But Las Vegas had 3 ½ inches the week before Christmas, so is it really that far-fetched? Sure, it hasn’t snowed in the city of Phoenix in 18 years (there have been a couple minor dustings since then, but too few to mention) – that just means we’re due for a big one. How funny would it be for all those snow-weary visitors from Minnesota and Iowa to spend their Christmas in a white desert? Don’t worry… it’ll be 65 degrees by lunch time.

7. With shrinking budgets and layoffs, marketing consultants will be more important than ever.

Of course, since I’m a marketing consultant, this is a little self-serving. However, I know that companies are really tightening their belts when it comes to marketing expenditures. I also know that many marketing departments have been forced to reduce headcount. However, they continue to recognize the benefits that marketing can bring them, and if they can’t produce results their jobs are in jeopardy. Marketing consultants bring the best of both worlds; they don’t increase your department’s headcount, and, when you consider the cost of employee health insurance, payroll taxes, 401(k) matching funds, etc., consultants end up costing less money than full-time employees. Below are some of my Success Stories from clients and employers of mine, which should give you a good idea of what you should be looking for in a consultant. Feel free to email me or call me at 480-814-8838 to discuss it further.

Coming up next week… another episode of “Phoning It In”, so stay tuned. Have a great weekend.

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Entry filed under: Best Practices, Entertainment, Industry News, Leadership & Management, LinkedIn, Marketing, Marketing Consultants, Phoning It In, Predictions, Sales, Strategy, Website. Tags: , , , , , , , , , , , , , , , , , , , , .

David’s 2009 predictions – part 1 Phoning It In – Episode 2

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