“Viral Marketing” is anything but

May 4, 2009 at 3:14 pm 1 comment

Happy Monday, everyone!

There’s been a lot of talk this year about social networking and viral marketing… heck, even William Shatner is Twittering. What you’ve probably noticed is that the hardest part about viral marketing is the “viral” part. Just because you create a WordPress blog or Facebook page or Twitter profile doesn’t mean you’re going to get 50,000 followers overnight. It takes a lot of work, but the effort is well worth it. Like any good marketing campaign, the secret is quality, consistent, relevant content, along with a good communication plan for sharing your content. If you’re having trouble creating good content, gain inspiration by visiting websites that interest you. Read the news. Scan the newsletters that are sitting in your Inbox for topics that companies are writing about. Watch the television commercials (rather than fast-forward through them) to see what companies are trying to communicate. Your content is there, waiting for you… you just have to go and find it.

The communication vehicles may be different, but the overall strategy is still the same: understand what type of information your audience is interested in, and provide that information to them. Oh, and follow your instincts when it comes to style. Just because Johnny Knucklehead is doing it a certain way, and he’s got 25,000 Twitter followers, doesn’t mean that’s the right formula for you. Develop your own game plan, stick with the game plan, and be sure to test/measure/adapt/test again.

If you follow this strategy, you’re gonna find that your interest level goes up, your results will improve, and you might just become the next social marketing guru!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Entry filed under: Best Practices, Branding, Buzz Marketing, LinkedIn, Marketing Communications, Raising Awareness, Social Networking, Strategy, Word of Mouth Marketing. Tags: , , , , , , , , , .

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1 Comment Add your own

  • 1. Ben Cogan  |  May 5, 2009 at 6:41 pm

    The word Viral is very deceiving, yes people tend to think that the Viral aspect of the Marketing will do the work for them, but yes as writen it demands allot of work to get results and yes results are very possible if the work is done in the right way!

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