Social Media success story

May 13, 2009 at 3:51 am Leave a comment

Sure, you’ve heard a lot about social media sites like Twitter, Facebook and, yes, even WordPress (I’m being ironic). But there haven’t been a lot of success stories attached to those ‘new marketing’ tools, mostly because a lot of marketers aren’t clear how to measure success. Simply put, success is defined as the achievement of pre-determined goals based on actual, real-life business needs and objectives.

Here’s a great social media success story from my company, Aximum Marketing. One of our clients was trying to elevate his company above the competition during a downtime, while his rivals were scaling back on marketing and overall customer communication. The goals were focused on lead generation, website visits, ecommerce revenue, and industry leadership. By developing a number of different social media programs, we were able to get some amazing results for them. And the real kicker: the initial execution on these initiatives cost only about $5K, and had a ROI of 350:1 after 4 months. Read all the details, as well as my other success stories, and contact me if you’d like to incorporate social media into your company.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

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Entry filed under: Best Practices, Branding, Buzz Marketing, Lead Generation, LinkedIn, Marketing, Marketing Campaigns, Marketing Communications, Marketing Consultants, Messaging, Public Relations, Raising Awareness, Sales Tools, Social Networking, Strategy, Website, Word of Mouth Marketing. Tags: , , , , , , , , , , , , , , , , , , , .

New Coke – worst marketing idea ever. Don’t repeat it. Your website is your strongest sales tool

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