Your website is your strongest sales tool

May 14, 2009 at 2:24 am 1 comment

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Quick… when someone is trying to find out about your company’s products and services, what’s the first thing they do? Grab the newspaper? Ask a friend? Pick up the phone?

Nope. Chances are they either Google you, or go directly to your website (which is basically the same thing, if you’re engaging in good Search Engine Optimization practices). Your website is without a doubt the most recognizable and most tangible manifestation of your company’s value. Is it sending the type of message and image that you want it to?

For those that have been reading my posts for a while, you know that I’m a marketing consultant. I focus my consultancy efforts on branding, messaging, lead generation, social networking, and public relations. I designed my website with a specific audience in mind, providing a clean, colorful, sharp, Web 2.0-ish experience. Can you imagine if my website, which is supposed to be a shining example of what I can provide prospective clients, looked like this (yikes!) instead of this? All my credibility would fly out the window, with good reason.

Take a look at your current website and ask yourself these questions:

  • Is our website sending the right message to our future customers?
  • Was our target audience the main motivation for its current design?
  • When was the last time we redesigned our website? (Hint: if it’s been longer than 3 or 4 years, it’s time for a redesign.)
  • What is our website supposed to do: provide information, sell products, generate leads, develop communities, something else?
  • If I asked 10 prospects to assess our website, what would they say?

Make your website your strongest sales tool and it will make your life a whole lot easier. If you think it’s time to do something about it, contact us and we’ll be happy to help.

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Entry filed under: Best Practices, Branding, Lead Generation, LinkedIn, Logos & Graphic Design, Marketing Communications, Marketing Consultants, Messaging, Public Relations, Sales, Sales Tools, Social Networking, Strategy, Website. Tags: , , , , , , , , , , , , , , , , , .

Social Media success story Gone fishin’

1 Comment Add your own

  • 1. “Field of Dreams” marketing «  |  May 18, 2009 at 4:08 am

    […] can actually act as a barrier to customer acquisition (for more on websites, read my entry “Your website is your strongest sales tool“). Ask your customers about your ideas to change the site. Develop a clear plan for what you […]

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