Posts tagged ‘Barack Obama’

Keep it short, stupid

Regardless of your politics, almost everyone can agree on one thing about President Obama:

He likes to talk. A lot.

We’re currently in the throes of a contentious health care debate. Vociferous town hall meetings, angry Congressman, and new details about the bill are being bled out every day. Obama is trying to assuage concerns about a “public option” by running his own town halls. Unfortunately for him, every time he talks about it, support drops lower and lower. Why?

Instead of focusing on 3-5 main messages that ordinary people can understand, he’s digging deep and talking about arcane elements of the bill that no one, including Congress, understands. Obama has forgotten the cardinal rule of messaging: Keep It Short, Stupid. As long as the message is different every day, and focusing on overly complex issues, he’ll never get traction. If I were advising him, I’d tell him to determine the three most important points, and hammer those suckers home. Stick to one game plan, and don’t let the day-to-day headlines sway you from the goal of selling those key messages.

Bill Shakespeare wrote, “brevity is the soul of wit.” It’s also the soul of a good marketing campaign.

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August 19, 2009 at 11:01 pm Leave a comment

Phoning It In – Episode 2

Episode 2 of the highly acclaimed web comedy series “Phoning It In,” hosted by David Ducic of Aximum Marketing. In this episode, David tackles recent events like Michael Phelps’ bong pipe, a shoplifter who was run over twice by her own getaway car, Hollywood actresses who overuse collagen in their lips, and much more.

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February 12, 2009 at 11:09 am Leave a comment

‘Phoning It In’ – world premiere!

Happy New Year everyone – I hope 2009 brings you health and happiness!

In the spirit of optimism and good cheer, I created a new web video series called Phoning It In, a humorous take on current events. Think “The Soup” or SNL’s “Weekend Update,” minus the talent and post-production qualities. Enjoy episode 1 below, and please leave me your comments (positive or negative) either here or on YouTube.

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January 7, 2009 at 4:29 pm Leave a comment


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