Posts tagged ‘Phoning It In’

AximumMarketing.com has officially launched!

Aximum Marketing's home page

I’m pleased to announce that the new version of my company’s website, Aximum Marketing, is completed and live! Special thanks to Tanner Evans for combining his amazingly talented brain with my vision, and my wonderful wife April, the best darn project manager ever.

Here’s one of the press releases about the website launch.

Along with episodes of “Phoning It In,” like the ones you see below, I’m going to use my blog to create and share all kinds of original content-based articles with you. You should find them informative, helpful, and entertaining. More entertaining than “Phoning It In,” I hope…

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April 29, 2009 at 10:21 am Leave a comment

Phoning It In – Episode 2

Episode 2 of the highly acclaimed web comedy series “Phoning It In,” hosted by David Ducic of Aximum Marketing. In this episode, David tackles recent events like Michael Phelps’ bong pipe, a shoplifter who was run over twice by her own getaway car, Hollywood actresses who overuse collagen in their lips, and much more.

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February 12, 2009 at 11:09 am Leave a comment

David’s 2009 predictions – part 2

crystal_ball

Here is Part 2 of my eagerly awaited 2009 predictions… I’d love to hear your comments (after all, I’m not writing this stuff for my health)…

4. Gas prices will remain under $3.

The average price of a gallon of gas in December 2008 was $1.62; in December 2007 it was $3.04. With a recession, layoffs, and less people engaging in discretionary travel, gas prices will remain a lot lower than they’ve been over the past two years. Even with OPEC trying to raise the price by squeezing supply, they’ve been unable to move the needle. Like it or not, world, the U.S. consumer is the strongest component in this equation. One unintended benefit with lower oil/gas prices: Iran’s economy is suffering so badly that they’ve had to virtually abandon their nuclear weapon ambitions. Hopefully North Korea will follow suit.

5. Vista, or Windows 7, or whatever it will end up being, will regain luster and respect.

Worldwide usage of the Windows operating system dipped below 90% for the first time in eons last month. Even with that “bad” news, I can’t imagine how awesome it would be to own a 90% market share of anything. And that’s not going away any time soon. The dirtiest little secret about Vista is the release of Service Pack 1 (SP1) in March 2008, which has made the operating system quicker, safer, more compatible, and more reliable. Essentially, it has helped Microsoft realize the full promise of what Vista was supposed to be. However, with the Jerry Seinfeld/”I’m a PC”/Mojave Experiment TV commercials focused on everything but the word “Vista,” everyone still assumes that Vista is buggy and slow. Maybe they should hire me again…

6. Phoenix will have a white Christmas in 2009.

Sounds crazy, I know. But Las Vegas had 3 ½ inches the week before Christmas, so is it really that far-fetched? Sure, it hasn’t snowed in the city of Phoenix in 18 years (there have been a couple minor dustings since then, but too few to mention) – that just means we’re due for a big one. How funny would it be for all those snow-weary visitors from Minnesota and Iowa to spend their Christmas in a white desert? Don’t worry… it’ll be 65 degrees by lunch time.

7. With shrinking budgets and layoffs, marketing consultants will be more important than ever.

Of course, since I’m a marketing consultant, this is a little self-serving. However, I know that companies are really tightening their belts when it comes to marketing expenditures. I also know that many marketing departments have been forced to reduce headcount. However, they continue to recognize the benefits that marketing can bring them, and if they can’t produce results their jobs are in jeopardy. Marketing consultants bring the best of both worlds; they don’t increase your department’s headcount, and, when you consider the cost of employee health insurance, payroll taxes, 401(k) matching funds, etc., consultants end up costing less money than full-time employees. Below are some of my Success Stories from clients and employers of mine, which should give you a good idea of what you should be looking for in a consultant. Feel free to email me or call me at 480-814-8838 to discuss it further.

Coming up next week… another episode of “Phoning It In”, so stay tuned. Have a great weekend.

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January 30, 2009 at 8:08 am Leave a comment

‘Phoning It In’ – world premiere!

Happy New Year everyone – I hope 2009 brings you health and happiness!

In the spirit of optimism and good cheer, I created a new web video series called Phoning It In, a humorous take on current events. Think “The Soup” or SNL’s “Weekend Update,” minus the talent and post-production qualities. Enjoy episode 1 below, and please leave me your comments (positive or negative) either here or on YouTube.

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January 7, 2009 at 4:29 pm Leave a comment

Welcome, wilkommen, and bienvenue!

Greetings!

I’m David Ducic, and after 3 years of running my marketing consulting business through word-of-mouth I’ve decided to take it to the next level. New company name – Aximum Marketing. New website – coming soon. New ways of reaching out to clients – a great WordPress blog. However, some things will stay the same… my level of service, and my passion for everything marketing will never change!

Why create a new website now? Well, I recently saw a MarketingSherpa survey where 20% of companies plan to scale back on their full-time marketing staff, while 26% plan to explore the use of consultants to handle their marketing activities. In other words, companies will need to lay off internal employees to meet reduced headcount requirements, but still understand and recognize the importance of marketing towards their continued success. Here’s the graph… very interesting.

How companies will be spending their Marketing dollars in 2009

How companies will be spending their Marketing dollars in 2009

I’m currently getting all my ducks in a row… website (coming soon), branding, messaging, success stories, social networking, can spam compliant database, eMarketing campaign, business cards, and a million other things. Thankfully, I’ve done this many times before when working for other companies.

Stay tuned for more as I get this off the ground. I’m going to have an official launch soon, and an unofficial buildup to the launch to gain some momentum on Twitter, including some fun stuff like YouTube videos (I promise they’ll be entertaining… definitely worth your five minutes of attention). Look for the update tweets, and follow me, if you’d like.

If you have any comments or suggestions, I’d love to hear from you. Thanks!

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December 19, 2008 at 8:06 am Leave a comment


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