Posts tagged ‘YouTube’

Promote your products with case studies and success stories

Quick… name your most effective salesperson. Nope, it’s not your high-performing outside rep who’s made quota for the past five years. Guess again…

It’s your customers.

Your sales and marketing teams can talk about your products and value propositions until they’re blue in the face, but a company’s spokespeople talking about themselves will always lack a certain amount of credibility. A customer, however, is an independent organization that has chosen you over your competitors, and carries genuine credibility and legitimacy. Their word-of-mouth endorsement can easily land a sale. How can you capitalize on this loyal group of enthusiastic supporters? By asking them to participate in a case study or success story. There are benefits for everyone:

  • For your company – you can promote big name customers and add instant recognition via case studies, success stories, YouTube videos, and press releases
  • For your customers – gives them a great opportunity to co-brand with your company. In addition, references and links to their website will help increase their organic search results.
  • For your salespeople – provides fantastic sales tools to further build your company’s customer base
  • For your future customers – takes the guesswork out of purchasing and enables them to confidently make a decision based on the results of current customers

But you don’t have to take my word for it… you can read my success stories and see what I mean. Don’t blow your own horn, let your customers do it for you. Toot toot.

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June 11, 2009 at 1:34 am Leave a comment

“Blue” marketing – is it a good idea?

You may be familiar with “blue comedy,” which is best defined as comedy that’s edgy and offensive. Eddie Murphy (before he spent every waking moment in a rubber fat suit), Chris Rock, and Artie Lange are all great examples of comedians using this type of humor. That said, I’ve noticed there are several current TV commercials using what I’d refer to as “blue marketing.” From a blue comedian’s perspective, they’re pretty tame, but they are fairly edgy by TV standards. Here are two examples:

 

Hilarious? Absolutely. Creepy? Yes, but in a good way. “Herding cows the size of schnauzers”… pure gold.

The question is: does blue marketing sell? Personally, I love the idea of moving outside the safe zone and creating content that is both memorable and controversial. How many times have we seen a nice, safe commercial with a company’s CEO acting wooden and speaking monotonously? Maybe it makes the CEO look respectable, but does it help accomplish the #1 goal of advertising and promotion: selling a company’s products and services?

If you’re looking to shake things up in your company, maybe you want to consider using blue in your marketing efforts. It’s fun, interesting, and stands a better chance of being the subject at the next water cooler gathering. If you’re not ready to move in that direction yet, that’s ok. But do us all a favor and stay away from another shade of gray. We could all use a little color right about now.

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May 5, 2009 at 2:46 pm Leave a comment

‘Phoning It In’ – world premiere!

Happy New Year everyone – I hope 2009 brings you health and happiness!

In the spirit of optimism and good cheer, I created a new web video series called Phoning It In, a humorous take on current events. Think “The Soup” or SNL’s “Weekend Update,” minus the talent and post-production qualities. Enjoy episode 1 below, and please leave me your comments (positive or negative) either here or on YouTube.

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January 7, 2009 at 4:29 pm Leave a comment

Welcome, wilkommen, and bienvenue!

Greetings!

I’m David Ducic, and after 3 years of running my marketing consulting business through word-of-mouth I’ve decided to take it to the next level. New company name – Aximum Marketing. New website – coming soon. New ways of reaching out to clients – a great WordPress blog. However, some things will stay the same… my level of service, and my passion for everything marketing will never change!

Why create a new website now? Well, I recently saw a MarketingSherpa survey where 20% of companies plan to scale back on their full-time marketing staff, while 26% plan to explore the use of consultants to handle their marketing activities. In other words, companies will need to lay off internal employees to meet reduced headcount requirements, but still understand and recognize the importance of marketing towards their continued success. Here’s the graph… very interesting.

How companies will be spending their Marketing dollars in 2009

How companies will be spending their Marketing dollars in 2009

I’m currently getting all my ducks in a row… website (coming soon), branding, messaging, success stories, social networking, can spam compliant database, eMarketing campaign, business cards, and a million other things. Thankfully, I’ve done this many times before when working for other companies.

Stay tuned for more as I get this off the ground. I’m going to have an official launch soon, and an unofficial buildup to the launch to gain some momentum on Twitter, including some fun stuff like YouTube videos (I promise they’ll be entertaining… definitely worth your five minutes of attention). Look for the update tweets, and follow me, if you’d like.

If you have any comments or suggestions, I’d love to hear from you. Thanks!

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December 19, 2008 at 8:06 am Leave a comment


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